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Founder-led web engineering · Philippines / Remote

Digital products and systems built for the work after launch.

Websites, commerce, custom applications, APIs, integrations, and internal tools designed for performance, accessibility, technical SEO, and long-term use.

Websites & CMSCommerce & orderingApps & integrationsPerformance & accessibility

Services

What we build.

From a focused repair to a connected product, the technology follows the business problem instead of forcing the work into one platform.

01

Websites & content

Business websites and publishing systems built around real content, users, and ongoing ownership without favoring one platform.

  • Business, portfolio, and landing pages
  • WordPress, Webflow, Wix, and Squarespace
  • Headless and custom CMS builds
  • Migrations and multilingual content systems
02

Commerce & ordering

Storefronts and transaction flows built to make buying, ordering, and operating easier.

  • Shopify, WooCommerce, and custom commerce
  • Product, cart, and checkout UX
  • Ordering, POS, and digital menus
  • Payments and conversion work
03

Apps & connected systems

Web and mobile products that connect data, APIs, and the workflows a business actually runs.

  • React, Next.js, Laravel, and Node.js
  • Web and mobile product interfaces
  • API, CRM, and payment integrations
  • Internal tools and workflow automation
04

Technical improvement

Focused engineering help for products that need to become faster, clearer, safer, or easier to change.

  • Performance and Core Web Vitals
  • Accessibility remediation
  • Technical SEO and analytics
  • Architecture reviews and consulting

Platforms & disciplines

The stack fits the work.

Shopify and WordPress for established commerce and content, with Next.js, React, Laravel, and Node.js when the project needs custom engineering.

Shopify
WordPress
Next.js
React
Laravel
Node.js
API integrationsTechnical SEOAccessibilityCore Web Vitals

Featured production work · WAMA Underwear

Behind the engineering of WAMA Underwear's e-commerce site.

Wayne Pastoral works on the live storefront across customer-facing features, conversion experiments, performance, accessibility, technical SEO, integrations, and the production work that keeps the store moving.

Ongoing e-commerce engineering · live production storefront

E-commerce engineeringLiquidCustom appsStorefront UXTechnical SEOPerformanceAccessibility
wamaunderwear.comLive store
Wayne Pastoral · ongoing e-commerce engineering

WAMA Underwear

Hemp apparel · live direct-to-consumer commerceA live storefront, continuously engineered.

Design, conversion, search, performance, and store operations working as one system.

Black WAMA hemp boxer briefs

Documented search presence

Visible in AI and organic search.

Captured September 2026

Live-store context: WAMA currently reports 120,000+ pairs sold and a 4.7/5 customer rating. Those are WAMA-reported brand facts, not outcomes attributed solely to engineering.

Google AI Overview for best hemp underwear naming WAMA Underwear first
AI OverviewWAMA is named first in this supplied snapshot.
Google organic result for best hemp underwear showing WAMA Underwear
Organic resultThe live store appears as the brand result.

Search example: “best hemp underwear.” Rankings and AI-generated results can vary by location and change over time.

Selected work

Systems shaped by real operating needs.

Selected work by Wayne Pastoral across commerce, publishing, applications, and operations. Client identities stay private where required; the technical problems and decisions are real.

Project spotlight · From KofiiCode

In development · Coming soon to iOS & Android

KofiiCode presents

Placed Memories

Hide a memory somewhere.Make them go and get it.

Lock photos, voice notes, and messages to a place, a date, or both. Then let the walk, the wait, or the trail become part of the gift.

01

A place

Drop a pin and choose how close they need to get.

25 m – 50 km
02

A date

A time capsule. It opens when the chosen day comes.

Up to 100 years out
03

Both

Make it about the right place and the right time.

Place & time
A couple at a mountain viewpoint at golden hour
Us, that morning5:38 AM
placedmemories.com

Blog

Latest from the blog.

Practical articles on development, commerce, performance, AI-assisted work, and better digital decisions.

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