If you have a similar business problem
Read the plain-English summary, real situation, and result first. Those sections explain what the work changed without requiring you to know the code or platform details.
Selected Work / Case Studies
Real development case studies you can learn from.
These are production scenarios and product work, not a gallery of screenshots. Named live work is shown where it can be public, while other client details stay private. Alongside client case studies, in-house products such as ConduitTools show how focused ideas are designed, built, and maintained over time.
54case studies
Featured production work · WAMA Underwear
Behind the engineering of WAMA Underwear's e-commerce site.
Wayne Pastoral works on the live storefront across customer-facing features, conversion experiments, performance, accessibility, technical SEO, integrations, and the production work that keeps the store moving.
Ongoing e-commerce engineering · live production storefront
E-commerce engineeringLiquidCustom appsStorefront UXTechnical SEOPerformanceAccessibility
wamaunderwear.comLive store
Wayne Pastoral · ongoing e-commerce engineering
WAMA Underwear
Hemp apparel · live direct-to-consumer commerceA live storefront, continuously engineered.
Design, conversion, search, performance, and store operations working as one system.
Documented search presence
Visible in AI and organic search.
Live-store context: WAMA currently reports 130,000+ pairs sold and a 4.7/5 customer rating. Those are WAMA-reported brand facts, not outcomes attributed solely to engineering.
Search example: “best hemp underwear.” Rankings and AI-generated results can vary by location and change over time.
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How to use this portfolio
Read the part that helps you make a better decision.
You do not need to understand every technology mentioned in a case study. Start with the problem and result, then go deeper into the implementation only if it is relevant to your own site or product.
If you are evaluating a technical approach
Read the constraint and implementation sections. They explain why the obvious fix was not enough and what tradeoffs shaped the final solution.
If you are planning a release
Use the release-check section as a practical QA reference. It shows what needed verification before a change was safe to ship to real users.
If you only want the takeaway
Jump to the reusable lesson. It condenses the case into a principle that can help with future websites, stores, applications, or integrations.
54 case studies
Showing 1 to 9 of 54 · Page 1 of 6
01E-commerce
Case mapPromotions & checkoutShopify theme cart → Fly.io custom app → Server discount rules → Draft Order
- 01Shopify theme cart
- 02Fly.io custom app
- 03Server discount rules
- 04Draft Order
E-commerce
Tiered discounts on a non-Plus Shopify store using a custom checkout app
A non-Plus Shopify store needed quantity-tier pricing that the theme could explain to the customer but could not authoritatively apply inside the protected checkout steps. A custom app hosted on Fly.io validated the cart, created a discounted Draft Order, and handed the customer back to Shopify's secure checkout.
Read case study02E-commerce
Case mapShopify content architectureAudit old page → Map native sections → Preserve approved content → Responsive implementation
- 01Audit old page
- 02Map native sections
- 03Preserve approved content
- 04Responsive implementation
E-commerce
Rebuilding an app-built Shopify page as a native, responsive theme template
A long-form brand page had outgrown its page-builder implementation. The content was rebuilt as a native Shopify theme template with reusable sections, consistent spacing, accessible links, responsive tables, and mobile layouts that no longer depended on a third-party page builder.
Read case study03Commerce applications
Case mapCheckout reliability & incident notificationsObserved checkout failure → Best-effort error report → Notification filtering → Private team alert
- 01Observed checkout failure
- 02Best-effort error report
- 03Notification filtering
- 04Private team alert
Commerce applications
Building Automated Error Notifications for a Custom Shopify Checkout
A targeted internal alerting path reports detected checkout-preparation failures while leaving the shopper's normal checkout flow independent of notification delivery.
Read case study04Custom applications & automation
Case mapCustom applications & marketing automationConfigure campaign → Render and preview GIF → Copy email embed → Use in campaign email
- 01Configure campaign
- 02Render and preview GIF
- 03Copy email embed
- 04Use in campaign email
Custom applications & automation
Building a Custom Email Countdown Timer Platform for Marketing Campaigns
A private campaign builder lets a marketing team create, preview, and reuse countdown timers in email without manually building each animated graphic.
Read case study05Independent software product
Case mapSoftware architecture & product engineeringFind a focused utility → Validate task inputs → Run tool-specific processing → Preview, copy, or download
- 01Find a focused utility
- 02Validate task inputs
- 03Run tool-specific processing
- 04Preview, copy, or download
Independent software product
Engineering ConduitTools: Building a Maintainable Browser-Based Utility Platform
How an independent utility platform balances reusable architecture with the different needs of image, PDF, time, and developer tools.
Read case study06Customer authentication
Case mapCustomer authentication & integrationsCustomer account sign-in → Choose Google or Facebook → Provider authentication → Shopify customer account
- 01Customer account sign-in
- 02Choose Google or Facebook
- 03Provider authentication
- 04Shopify customer account
Customer authentication
Configuring Google and Facebook Sign-In for Shopify Customer Accounts
Google and Facebook sign-in were configured and tested with authorized accounts. Provider publication and public-access verification remained separate release steps.
Read case study07Analytics & CRM integrations
Case mapAnalytics & CRM integrationWordPress form submission → Available GA4 identifiers → Zapier field mapping → Salesforce lead fields
- 01WordPress form submission
- 02Available GA4 identifiers
- 03Zapier field mapping
- 04Salesforce lead fields
Analytics & CRM integrations
Passing GA4 Client and Session IDs From WordPress Forms to Salesforce
Extended a WordPress-to-CRM lead pipeline to carry GA4 client and session identifiers, while keeping identifier availability and downstream QA explicit.
Read case study08WordPress security
Case mapAccount and file-access auditRecovery points → Users and roles → Log review → File-editing access
- 01Recovery points
- 02Users and roles
- 03Log review
- 04File-editing access
WordPress security
WordPress Security Audit: Suspicious Accounts and File-Editing Plugins on Client Sites
Patching answered one question. This review asked the harder one: who already had access? User accounts, file-editing plugins and logs, documented with care.
Read case study09Commerce applications
Case mapCustomer account extensionsAccount profile → Validate date → Confirm entry → Saved customer record
- 01Account profile
- 02Validate date
- 03Confirm entry
- 04Saved customer record
Commerce applications
Birthday capture inside Shopify customer accounts without a separate backend
An optional birthday field needed to live inside Shopify-hosted customer accounts, beyond the reach of theme code. A custom account extension provided date validation, confirmation before saving, a read-only saved state, and staff corrections through Shopify Admin.
Read case study