01
Selected Work / Case Studies
Real development case studies you can learn from.
These are production scenarios and product work, not a gallery of screenshots. Named live work is shown where it can be public, while other client details stay private. Alongside client case studies, in-house products such as ConduitTools show how focused ideas are designed, built, and maintained over time.
Featured production work · WAMA Underwear
Behind the engineering of WAMA Underwear's e-commerce site.
Wayne Pastoral works on the live storefront across customer-facing features, conversion experiments, performance, accessibility, technical SEO, integrations, and the production work that keeps the store moving.
Ongoing e-commerce engineering · live production storefront
E-commerce engineeringLiquidCustom appsStorefront UXTechnical SEOPerformanceAccessibility
wamaunderwear.comLive store
Wayne Pastoral · ongoing e-commerce engineering
WAMA Underwear
Hemp apparel · live direct-to-consumer commerceA live storefront, continuously engineered.
Design, conversion, search, performance, and store operations working as one system.
Documented search presence
Visible in AI and organic search.
Live-store context: WAMA currently reports 120,000+ pairs sold and a 4.7/5 customer rating. Those are WAMA-reported brand facts, not outcomes attributed solely to engineering.
Search example: “best hemp underwear.” Rankings and AI-generated results can vary by location and change over time.
63 tools live · 1 coming soonSmall recurring tasks, turned into focused software.
ConduitTools is a growing collection of free browser utilities for images, text, QR codes, JSON, passwords, developer data, and other everyday tasks. The tools run directly in the browser with no account required.
Fast to openPrivate by designBuilt for repeat use
02
No signup
Open and use03
63 tools live
And growingOpen ConduitToolstools.conduitcodelabs.com
ConduitTools / Live product preview
LiveSmall tools. Clear jobs.
63 available now · 1 coming soonBrowse all tools
How to use this portfolio
Read the part that helps you make a better decision.
You do not need to understand every technology mentioned in a case study. Start with the problem and result, then go deeper into the implementation only if it is relevant to your own site or product.
If you have a similar business problem
Read the plain-English summary, real situation, and result first. Those sections explain what the work changed without requiring you to know the code or platform details.
If you are evaluating a technical approach
Read the constraint and implementation sections. They explain why the obvious fix was not enough and what tradeoffs shaped the final solution.
If you are planning a release
Use the release-check section as a practical QA reference. It shows what needed verification before a change was safe to ship to real users.
If you only want the takeaway
Jump to the reusable lesson. It condenses the case into a principle that can help with future websites, stores, applications, or integrations.
01E-commerce
Case mapShopify content architectureAudit old page → Map native sections → Preserve approved content → Responsive implementation
- 01Audit old page
- 02Map native sections
- 03Preserve approved content
- 04Responsive implementation
E-commerce
Rebuilding an app-built Shopify page as a native, responsive theme template
A long-form brand page had outgrown its page-builder implementation. The content was rebuilt as a native Shopify theme template with reusable sections, consistent spacing, accessible links, responsive tables, and mobile layouts that no longer depended on a third-party page builder.
Read case study02E-commerce
Case mapExperimentation & CROTraffic assignment → Tier experience → Cart + checkout → Order metrics
- 01Traffic assignment
- 02Tier experience
- 03Cart + checkout
- 04Order metrics
E-commerce
Evaluating a Shopify quantity-tier test with conversion, AOV, and revenue per visitor
A quantity-tier presentation was tested across nearly 30,000 visitors. The decision used conversion rate, average order value, revenue per visitor, and total revenue together instead of declaring a winner from clicks or visual preference.
Read case study03WordPress systems
Case mapContent architectureACF fields → Template rules → Token replacement → Responsive render
- 01ACF fields
- 02Template rules
- 03Token replacement
- 04Responsive render
WordPress systems
Reusable WordPress location templates that editors can update through ACF
Repeated location pages needed one maintainable layout while non-technical editors still controlled local copy, statistics, office details, forms, and optional sections.
Read case study04U.S. e-commerce accessibility
Case mapAccessibility improvement & maintenanceBaseline audit → Source-level improvements → Automated + manual retest → Dated evidence
- 01Baseline audit
- 02Source-level improvements
- 03Automated + manual retest
- 04Dated evidence
U.S. e-commerce accessibility
Building an accessibility improvement and maintenance program for a Shopify storefront
A US Shopify retailer needed a repeatable way to improve and maintain storefront accessibility as the site evolved. The work combined source-level theme remediation, representative WCAG-oriented testing, manual review, dated evidence, an Accessibility Statement, and an ongoing monitoring workflow.
Read case study05E-commerce
Case mapPromotions & checkoutShopify theme cart → Fly.io custom app → Server discount rules → Draft Order
- 01Shopify theme cart
- 02Fly.io custom app
- 03Server discount rules
- 04Draft Order
E-commerce
Tiered discounts on a non-Plus Shopify store using a custom checkout app
A non-Plus Shopify store needed quantity-tier pricing that the theme could explain to the customer but could not authoritatively apply inside the protected checkout steps. A custom app hosted on Fly.io validated the cart, created a discounted Draft Order, and handed the customer back to Shopify's secure checkout.
Read case study06E-commerce
Case mapPromotions & inventoryPaid cart → Eligibility → Size + stock → Gift variant
- 01Paid cart
- 02Eligibility
- 03Size + stock
- 04Gift variant
E-commerce
Free-pair and BOGO rules without duplicate or unavailable gifts
A free-product promotion became an inventory problem, a pricing problem, and a cart-state problem at the same time.
Read case study07E-commerce
Case mapProduct page UXVariant selected → Read inventory → Enable tiers → Calculate total
- 01Variant selected
- 02Read inventory
- 03Enable tiers
- 04Calculate total
E-commerce
Inventory-aware quantity tiers on the product page
Clickable Buy 3, 6, 10, and 20 choices needed to feel like a bundle selector without becoming a second inventory system.
Read case study08E-commerce
Case mapCheckout extensibilityAudit legacy scripts → Map responsibility → Install replacement → Place test order
- 01Audit legacy scripts
- 02Map responsibility
- 03Install replacement
- 04Place test order
E-commerce
Migrating Thank You and Order Status customizations without losing tracking
Legacy post-purchase scripts had to move to Shopify's extension model without silently dropping analytics, reviews, or affiliate attribution.
Read case study09E-commerce
Case mapAnalytics & attributionAd landing URL → Variant-safe URL → 24h last-touch store → Cart attributes
- 01Ad landing URL
- 02Variant-safe URL
- 0324h last-touch store
- 04Cart attributes
E-commerce
Preserving Meta and UTM attribution from ad click through the Shopify order
Variant navigation was stripping campaign parameters even while browser tracking still fired correctly. The solution preserved Meta and UTM values during product interaction, kept a 24-hour last-touch attribution snapshot, carried the valid data into checkout, and used Shopify Flow to persist the final six campaign fields on the order.
Read case study