Skip to content

Technical SEO & performance

A technical SEO audit should tell you what is wrong, why it matters, and what to fix first.

We audit the technical parts of a website that affect crawling, indexing, search visibility, and page experience, then turn the findings into a prioritized implementation plan. The goal is not a long report full of warnings. It is a clear path to fixes that can actually be shipped and measured.

What the audit covers

Follow the path from Google finding a page to a visitor using it.

A useful audit connects technical findings to real pages and real outcomes instead of treating every warning as equally important.

01

Can search engines reach the right pages?

We review crawl paths, robots directives, sitemaps, redirects, canonicals, status codes, and indexability to find pages that are blocked, duplicated, or sending conflicting signals.

02

Can search engines understand what each page is about?

We review titles, descriptions, headings, internal links, structured data, and semantic markup so important pages communicate their purpose clearly.

03

Can people use the page without waiting or fighting the interface?

We investigate Core Web Vitals, image loading, JavaScript, layout shifts, rendering, and accessibility issues that can hurt both user experience and technical quality.

04

Can we tell whether the fix worked?

We use Search Console, analytics, field data, and repeatable tests to establish a baseline and verify changes after release.

Audit checklist

What we actually look for.

The exact scope depends on the site, but these are the areas that usually matter most when technical SEO or performance is holding a site back.

Check whether important pages can be crawled and indexedReview robots.txt, XML sitemaps, canonicals, redirects, and status codesFind duplicate, missing, or unclear titles and meta descriptionsReview internal links and site structure so important pages are easier to discoverValidate structured data and semantic HTML where they can improve search understandingMeasure Core Web Vitals and trace slow pages back to real frontend bottlenecksReview Search Console and analytics so fixes can be measured after releasePrioritize findings by business impact, effort, and implementation risk

Good fit

When a technical SEO audit is worth doing.

An audit is most useful when there is a real question to answer, not just because a tool produced a score.

Important pages are not appearing in GoogleSearch Console shows indexing or crawl problemsA redesign, migration, or platform change is plannedOrganic traffic dropped and the cause is unclearCore Web Vitals or mobile performance are consistently poorThe site has grown and its structure is becoming difficult to manage

What you receive

A prioritized fix list, not a dump of automated warnings.

Findings are grouped by impact and implementation effort, with enough context for a developer or site owner to understand what should change and how the result should be verified.

Read the Core Web Vitals guide

Need help finding what is limiting your site?

Talk through the issue

Delivery standards

Quality is part of the implementation.

Responsive by default

Layouts are checked across mobile, tablet, and desktop rather than treated as a desktop-only handoff.

Accessible interactions

Semantic structure, keyboard use, focus states, and readable contrast are considered during implementation.

Search-ready structure

Crawlable links, metadata, structured information, and performance are built into the page system where relevant.

Maintainable delivery

The goal is a system that can be reviewed, changed, and extended without rebuilding the whole thing each time.

Focused services

Explore by the problem you need to solve.

Start with a website, store, application, integration, search or performance issue, accessibility barrier, conversion problem, or ongoing support need. Each page explains what the work is for before getting into the technology.

01

Websites & platforms

02

Applications

03

Growth & quality

04

Operations & support