Founder-led web engineering · Philippines / Remote
Websites, commerce, custom applications, APIs, integrations, and internal tools designed for performance, accessibility, technical SEO, and long-term use.
Services
From a focused repair to a connected product, the technology follows the business problem instead of forcing the work into one platform.
Business websites and publishing systems built around real content, users, and ongoing ownership without favoring one platform.
Storefronts and transaction flows built to make buying, ordering, and operating easier.
Web and mobile products that connect data, APIs, and the workflows a business actually runs.
Focused engineering help for products that need to become faster, clearer, safer, or easier to change.
Platforms & disciplines
Shopify and WordPress for established commerce and content, with Next.js, React, Laravel, and Node.js when the project needs custom engineering.
Selected work
Representative projects across commerce, publishing, applications, and operations. Client identities stay private where required; the technical problems and decisions are real.
E-commerce
A non-Plus Shopify store needed quantity-tier pricing that the theme could explain to the customer but could not authoritatively apply inside the protected checkout steps. A custom app hosted on Fly.io validated the cart, created a discounted Draft Order, and handed the customer back to Shopify's secure checkout.
Read case studyWordPress systems
Repeated location pages needed one maintainable layout while non-technical editors still controlled local copy, statistics, office details, forms, and optional sections.
Read case studyU.S. e-commerce accessibility
A US Shopify retailer needed more than a one-time accessibility cleanup after legal action. The work combined source-level theme remediation, representative WCAG-oriented testing, manual-review requirements, dated evidence, an Accessibility Statement, and a repeatable monthly monitoring workflow that could be rerun as the storefront changed.
Read case studyEngineering leadership
A developer enablement program moved the team from Shopify platform fundamentals into theme development, safe Git and deployment workflow, guided real production tickets, and finally AI-assisted development and Shopify Flow. The deliberate strategy was to build enough first-principles understanding to review tools and generated code instead of becoming dependent on them.
Read case studyBlog
Practical articles on development, commerce, performance, AI-assisted work, and better digital decisions.
Learn how to define, document, automate, and review coding standards so human developers and AI coding agents can contribute consistent, secure, maintainable code.
Read article
Getting traffic but few inquiries? Find 10 website problems that block leads, from unclear messaging and slow pages to difficult forms and missing tracking.
Read article
Becoming an expert takes more than years of experience. Research points to deliberate discipline, repeated attempts, useful feedback, and environments that reward learning.
Read article
A practical guide to using AI for faster development while preserving code quality, security, accessibility, testing, learning, and realistic expectations.
Read article